Consorzio Barbera d’Asti e Vini del Monferrato was born

Consorzio Barbera d’Asti e Vini del Monferrato changes its identity and directs all its efforts towards international markets, where it records a steady growth, with a sudden rise in the USA, which has become the first export market. The watchword, even abroad, will be Barbera, with a loud and clear message to consumers beginning from the choice of the new name that, not surprisingly, will be Consorzio Barbera d’Asti e Vini del Monferrato. This definition carries with it the pivotal point of the mission for the future: to identify even more the territory of Asti with its flagship wine, that will be an even more important driving force for the other excellences of this wine area. The announcement of the new course, which is accompanied by the launch of the communication campaign whose title is “MY NAME IS BARBERA, AND I HAVE A STORY TO TELL“, was given on Sunday, March 22nd, 2015, during Vinitaly (Veronafiere, March 22nd to 25th, 2015).
Therefore, the Consortium has been able to detect the signals which came from the markets: the foreign ones, and the USA in the lead, more and more prefer Barbera d’Asti of which, in 2014, 22 million bottles of 0.75 litres were produced. The data concerning the analysis carried out by the Consortium itself and obtained from a sample of 100 of the most important producers of Barbera d’Asti are eloquent: domestic and foreign sales of Barbera d’Asti are almost equal. Since 2008, when Italy absorbed 55.93% of the production of this wine against 44.07% concerning foreign Countries, we have moved to a 2014 in which exports reached almost 50%, exactly 49.42 %. The most significant growth trend was recorded in the USA: as a matter of fact, in 2010 this market concerned only 10% of the total, but in 2014 it increased to 22%, climbing no less than 4 positions and overtaking Germany, which for four years had been to the first place.
Hence the decision of the Consortium of enhancing its most important DOCG, with a number of such international projects as the launch of the new campaign MY NAME IS BARBERA, which will also land on the pages of the influential American magazine Wine Spectator beginning from May 2015.

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