The first wine e-commerce supporting solidarity projects, the first e-commerce of Italian wine which supports humanitarian and solidarity projects, sponsored by the social company Ekuò established by the Missionaries MissWineforgoodionari Giuseppini del Murialdo, is online. This website aims at offering a real contribution in favour of solidarity initiatives in Italy and abroad, by donating 5% of the value of purchases for wine in support of charitable initiatives.
For 2014, the corporate partners of agree to donate 50,000 Euros for starting these projects, while Ekuò undertakes to keep the costs for managing the projects within a limit of 10%.
The wines offered are mostly in more ecological and lighter bottles, which keep all the advantages of glass, such as compactness, transparency and inertia, improving on the one hand the efficiency of the production costs and in addition considerably reducing CO₂ emissions.

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